Staying on Top of the Game: Localisation Mistakes to Avoid

There’s no denying that video games have become an integral part of the millennial life. This is probably because they allow the gamer to lead an alternate life, full of adventure and challenges. Gaming is a truly global industry today- a $60 billion one.

In 2010, a video game distributor in Brazil revealed that a game localized into Portuguese multiplied its sales 15 times! This underlines the importance of video game localization: it also underlines the need for quality translation and localization.

In spite of the importance of game localization, companies make the mistake of opting for shoddy shortcuts which are costly to repair, bring bad publicity, and hurt sales.

What are the localization mistakes that gaming companies make?

#1. Cutting corners on translation
Many video game companies think that they have saved a buck by going in for machine translations or considering the cheapest translation option rather than the best.

Machines are the world away from producing the accuracy needed. Translation tools can also be a security threat by providing access to video game content to hackers via the Internet.

Also, anything that is typed in for translation is literally handed over to the translation tool provider: it becomes their data; they can do anything they want to with it.
Translation needs not just to be accurate, but retain the flavor and nuances of the original to breathe life into the translated version.

Mistranslation can make the game a frustrating experience for the player or make the game developer a laughing stock of the gaming world; in the worst -case scenario, it can land the developer into a legal soup.

Cutting corners on translation add to the work and the expense. The sensible thing would be to make the use of professional translation services which are not just competent and creative, but discreet as well. Making the translation agency sign a non-disclosure agreement can help the game developer relax while the localization is going on safely in expert hands.

#2. Hard coding text into core files
This is something that video game developers with limited vision do. It is a mistake to embed text elements like the menu text, game’s title, and on-screen, printed dialogue into core game files. If the text is stored in a separate resource file, it will be easy to incorporate a translated version by adding a new variable and providing the translation in a separate dedicated file. Much easier than digging through source code while translation?

#3. Painting all game text with the same brush
Some games involve specialized terminology. Take sports games; football terminology is not the same as basketball-tall talk. Translators and localisers for such games need to do some research. The need here is for “research-oriented text.”

Games like the popular and addictive Candy Crush come up with new gaming concepts. Such games are slotted as needing “creative-oriented text.”

Game developers should analyze their game content and decide which category of text is suitable. Text should be tailor-made to content, and the portfolio of the translator should match this need.

#4. Out-of-context game localization
Surely, there is little to be gained by handing over reams of text to translators and localisers who know little about the game or its content. Worse still, is expecting someone who has no idea about gaming to handle the job!

When game localization is of such importance, the more the translator knows about the game, the better will be the outcome. Translators should be encouraged to play the game being developed. Discretion and security are non-negotiable requirements, of course.

#5. Ignoring Cultural Factors
Each market is steeped in its own culture. Cultural sensitivity is necessary while localizing a game or the developer will risk alienating target audiences. This isn’t just about actual game content like the story, characters, situations, and events.

Consider the following:
A gaming giant had to recall 75,000 copies of a video game which used the chanting of the Quran in its soundtrack after a user raised objections to it.
The depiction of Japanese armies invading South Korea may be a slice of history; nevertheless, Seoul was offended by a game that showed just that.

Localization misdemeanors can range from showing alcohol to displaying blood and gore on screen. While localizing, video game developers will do themselves a favor by doing a thorough recce of the target market. Cultural gaffes are not to be taken lightly, and the adverse publicity surrounding them can kill the game if not the developing company.

#6. Failing to test game translations
The proof of the pudding is in the eating!
Translation does tend to change the length of the sentence. Translated strings may not fit the graphics or the elements of user interface. Coding may also leave some strings missing. All this can be avoided if developers test-drive their games on an actual device.

On-device localization testing can let you assess the overall quality of game localization while identifying the glitches at the same time. If the game has on-screen printed dialogue, autofitting the text to fit the text space is necessary.

#7. Poor management of translation content
Game developers must organize all the different formats and files – marketing copy, manual, packaging, app store descriptions, in-game interface text, and subtitles. The management of translations must be centralized to avoid mistranslations and duplications across the various types of content.

#8. Treating localization as an afterthought
Thinking of localization as the very last step in the development cycle is a costly mistake that many game developers make and land up missing great overseas opportunities. When copycat versions arrive in the local market, such companies find that they have painted themselves into a corner. It is only then that they think of finding fresh markets overseas. Localization at this “end” stage means reworking source code and building up translation materials from scratch: all of which cost time and money.

The solution is to wrap strings in the initial stages of video game development and to adopt coding styles of international standards.

There are many gamers overseas. The video game market is an ever-growing one. Professional and talented translation services can go a long way in perfecting video game localization.

Android Games – Tips to Get the Best of It

Do you wish to kill your free time when the only company you have is your Android phone? Did you know that Android games are the most interesting and fun filled stuff to cram your phone with? Go through this article to know more about these games and their fun factors.

Android games are diversified into many categories; informational, educational, shooting games, puzzles, sports, racing, augmented reality games, location-based games and more. All these types are available for both high end and low-end Android phones.

There are low specification games for those low-end models so that you can enjoy them in your budget phones as well. This includes the lesser graphics content games that does not take much of your space. It is suitable for Android phones with low GPUs and smaller screen size as well.

Both freemium and premium games are available in the stores. Premium are paid-for games and freemium is the free games which often contain in-app purchase at certain levels. So it is advisable to monitor if someone other than you (like your kid) is using your phone; don’t click on those purchase options without knowledge.

To enjoy the best high graphics and well-designed gameplay, it is better to get a high-end model with a bigger screen and good GPU. Even you can enjoy those high-quality gaming effects by increasing the performance of your low spec, budget Android phones.

First and the simplest method to increase your low-end smartphone performance is by killing the applications that are running in the background before you start the game. You can use several task killer applications for this, as well. Most of the Android phones contain many applications that are of no use to an average user. These applications can be disabled which in turn increases the performance of your phone.

All you need to do is, go to settings, select ‘apps’, then select the applications to be disabled and click the ‘disable’ button. All these applications can be enabled in the future if you need them. Usually, the uninstalled applications or your internet browser often leaves behind junk files. These cache data often reduces your phone performance. To clear these data, go to ‘settings’ and click ‘storage option’, then select the cached data button and press okay.

Always opt for a class 10 SD card to increase your phone’s gaming performance. Using these SD cards will increase the read and write speed and hence reduces the loading time and other lags that any high graphics game would demand. Those rooted Android phones have more facilities to increase their performance. The background task killer applications work to their fullest only if they are in a rooted Android version. Seeder software can be installed in a rooted Android phone, which reduces the lag during switching between applications.

Online Gambling Problems

The advances in broadband and wireless technology have made the world come together closer than never before. Now virtually everything is possible on the net-shopping, clinching business deals, social networking, and even gambling, the ever-favorite pastime of men. Online gambling first emerged in the early part of the 1990s and had become an instant hit, with an estimated 3000 online websites on the net today. It totally radicalized the gambling industry and has seen takers from across age groups. However, just like the land version, even internet gambling is fraught with problems. The addiction problem prevails in the online world as well.

What is problem gambling?

Problem gambling is an impulse-control disorder that leads to major disruptions in all areas of life: psychological, social, vocational or physical. It also includes the stage of ‘pathological’ or ‘compulsive’ gambling. Problem gambling is characterized by an increasing preoccupation with gambling. They have an urge to bet money more frequently and become restless or irritable, if anyone tries to stop. They usually are aware of the mounting, serious, negative problems but staying off the bet becomes the most difficult thing for them.

Online problem gambling is a manifestation of the aforementioned problems. But a study has shown that people who indulge in online gambling have more serious addiction problems than those who use the lottery or play slot machines. Online gambling problems are on the rise because of the explosive growth of the internet.

Causes leading to Internet Gambling

o The privacy and anonymous nature of the internet space has led to people taking to gambling without any hesitation.

o Easy accessibility of online games in the internet has led to people spending more time on gambling.

o Those who work on the internet most of the time can easily avail of online games. This gradually leads to addiction.

Signs of problem Gambling

o Gambling much longer than intended.

o Gambling until you spend the last penny.

o Using up incomes or even saving to gamble, while bills remain unpaid.

o Borrowing money continuously to finance your gambling needs.

o Neglecting your family and professional responsibilities.

o Stoop to stealing, cheating or selling household stuff to get gambling money.

o Gamble with the hope that it will solve financial woes or even win back losses.

o Relieve feelings of depression.

o They can easily set up a gambling account and there are a variety of forms of gambling – right from traditional betting, to casino gambling, lotteries and bingo. All this makes online gambling tremendously appealing.

o There is no time limit and in the absence of a supervisor, a person can go on gambling for up to 24 hours a day.

o As you play, there is a decreased perception of the value of cash and players frequently forget that they are playing with cash.

Online Gambling and its effects

Though many believe that legalized gambling is just harmless entertainment, but people already affected by it and continuous study results have veered on its deceptive nature. In fact, it is considered to cause even more harm than playing in a live casino building. The health and emotional difficulties associated with gambling disorders includes depression, circulatory disease, substance abuse and even risky sexual behavior. Recent studies have concluded that online gambling comprised basically of unmarried and younger participants over people who never gamble. Contrary to the fact that internet is associated with high education level and higher income strata, the study pointed out that online gambler addicts belong to lower education and income levels. Online gambling is one of the fastest growing addictions to afflict the youth today.

The American Psychological Association (APA) conducted a study wherein they found that 74% of online gamblers are problematic or pathological gamblers. Among this, the group that is most at risk is the teens. Online problem gamblers spend much more money on the online gambling websites than the amount teenagers spend on drugs. The worse bit of online gambling is its anonymity. Earlier, a person had to go to a gambling house in order to satisfy their urge to gamble and everybody knew how you fare or how much you lost. But now, you just walk into your office or bedroom and there goes your savings in thin air, and not a soul gets a whiff of it. The lenient regulation measures of the online gambling industry have only added on to the problem.

Treatment for Online Problem Gambling

Those addicted to online gambling need to take the following steps to avoid and get over such problems. Its very important to remember the onus of the entire treatment process lies, first and foremost, with you. You should wake up and take control, before you reach the point of no return. The first steps are always the hardest and once you can overcome them; the rest will be a breeze of air.

o Be honest with yourself and accept your problem.

o Manage your money and keep track of the amount you are spending. Gamers should remember to spend only what they can afford to lose. Chasing losses will only lead to a further downward spiral.

o Postpone your gambling urges. Next time you want to play, catch a movie or go out for dinner. Playing sudoku will take off your mind from gambling for a while.

o When you have leisure time, indulge in recreation that has nothing to with gambling.

o Use software to block access to gambling sites and make it password protected. You should not know the password.

o Get professional help as soon as possible.

Online problem gambling may affect anyone. One should be aware of one’s gambling behavior. There are many gory examples of problem gambling which should serve as eye openers for the affected. Any form of addiction is a choice. It becomes a disease because of your loss of control. Speak to your near and dear ones. Help is never far away. One precious lifetime is all you get, and it would be incredibly foolish to attempt to ruin even a second of it by way of unnecessary problems.